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SmartLess is leaving Amazon for $100 million


SiriusXM has inked a multiyear cope with SmartLess Media for unique rights across the flagship podcast hosted by Will Arnett, Jason Bateman, and Sean Hayes in addition to a lot of different SmartLess exhibits. The three-year deal value the satellite tv for pc radio large a complete of $100 million, nameless sources informed Bloomberg, and brings the favored hosts into SiriusXM’s celebrity-packed roster, which incorporates Howard Stern, Kevin Hart, and Conan O’Brien.

This additionally implies that the flagship SmartLess podcast and SmartLess Media will not be underneath the wing of Amazon. In 2021, Amazon paid what Bloomberg reported was anyplace between $60 and $80 million for unique rights to SmartLess and any future exhibits developed by its podcast community. Beneath the deal, members of Amazon Music and Amazon-owned Wondery had entry to new episodes every week early, in addition to different unique content material.

SiriusXM members will even have early, ad-free entry to SmartLess, in addition to three different podcasts which can be a part of the SmartLess Media podcast community: Simply Jack & Jill, Dangerous Dates, and Owned. SiriusXM additionally features unique world advert gross sales rights to these podcasts. Similar to underneath the present cope with Amazon, new podcast episodes will later be launched broadly on all podcast gamers. However it seems that SmartLess followers will not be capable to entry most older episodes totally free on their participant of alternative; the entire catalogs of the 4 SmartLess podcasts will solely be obtainable on SiriusXM.

“The vast majority of the ‘SmartLess’ library will probably be obtainable completely to SiriusXM, making it the one vacation spot for followers to entry the podcast’s full catalog,” SiriusXM wrote in its announcement.

Podcast exclusivity offers have fallen out of favor over the previous couple of years, although they had been actually well-liked for some time. However locking a podcast to a single service or platform usually results in a drop in viewers. Corporations have since reversed course, generally choosing offers that safe perks like bonus or ad-free content material for his or her subscribers in lieu of complete exclusivity. Spotify final fall launched each the Spotify Authentic What Now? with Trevor Noah and the second season of the fiction podcast Case 63 broadly. Though SiriusXM paid $150 million to amass Conan O’Brien’s podcast firm TeamCoco, podcasts like Conan O’Brien Wants a Pal can be found broadly.

Within the case of SiriusXM and SmartLess, unique entry to its whole podcast library is one extra perk the satellite tv for pc radio large may give its subscribers with out utterly limiting the present’s progress. The SmartLess podcast often tops the podcast charts (it’s at present ranked #8 on Apple Podcasts and #27 on Spotify). On condition that new episodes will proceed to be launched broadly, SmartLess will nonetheless have entry to the identical viewers, although it’ll lose the performs from followers listening to older episodes on different gamers. And it might faucet into a distinct viewers at SiriusXM, particularly on the brand new app it debuted final fall so as to courtroom youthful listeners.

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