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Shaping the way forward for retail with AI and Dynamics 365


In an trade outlined by each development and disruption, retailers are relying on know-how to navigate challenges starting from shifting buy habits to provide chain complexities. Subsequent week, on the Nationwide Retail Federation (NRF) Huge Present, Microsoft will exhibit Dynamics 365 options powered by AI to assist speed up retail agility and innovation within the subsequent decade.  

owner of a retail store holding a tablet

Achieve helpful AI insights for your corporation

Study extra on the Nationwide Retail Federation Huge Present

Along with options powered by Microsoft Cloud for Retail, this imaginative and prescient for the way forward for retail is spotlighted by new Copilot capabilities for Dynamics 365 functions, together with:  

  • Microsoft Dynamics 365 Buyer Insights, offering retailers with AI-powered experiences to remodel each day advertising workflows. 
  • Microsoft Dynamics 365 Provide Chain Administration, offering AI powered steerage for demand planning, streamlining procurement, and enhancing provide chain visibility. 

NRF attendees can be taught extra concerning the transformative energy of AI throughout the retail trade by attending two Huge Concepts Periods hosted by Shelley Bransten, Company Vice President, World Retail, Client Items, and Gaming Industries, and Kathleen Mitford, Company Vice President, World Business Advertising and marketing. 

Serving to retailers personalize buyer engagement 

Retailers usually inform us that they’re beneath stress to get advertising and buyer expertise initiatives and campaigns to market quicker and are requested to do extra with much less. But, the processes and instruments they use haven’t developed to fulfill this demand.  

Deploying a challenge to market requires varied roles or specialists, expensive third-party businesses, and siloed functions to evaluation knowledge and create content material. Monitoring outcomes for optimization additionally turns into a well timed and tedious activity, having to trace down the correct individuals with the correct utility and the correct knowledge. These challenges not solely hinder a marketing campaign’s time to market and worker productiveness, however can even end in a disjointed buyer expertise.

It’s not simply our clients who’re feeling the burden of those challenges. The market is feeling it too. As an example, 63% of surveyed retailers stated they hope they will enhance their advertising with AI within the subsequent 18 to 24 months.1 Within the age of AI, shouldn’t or not it’s simpler to get your campaigns to market?  

We’re asserting new Copilot options in Dynamics 365 Buyer Insights that can rework how entrepreneurs handle and keep initiatives and campaigns, growing productiveness, effectivity, and pace to market. These new capabilities construct on Copilot options launched previously 12 months, together with, however not restricted to, the flexibility to generate content material concepts, question buyer knowledge utilizing pure language, and create buyer segments and journeys utilizing next-generation AI. 

Entrepreneurs can kick-start their advertising challenge by writing their marketing campaign goal in pure language, or by importing an present artistic transient. The challenge board is then generated utilizing the immediate or transient, related organizational knowledge, and former campaigns in Buyer Insights. The challenge board streamlines and connects all workflows into one place for constructing and managing advertising property. 

Copilot screen in Dynamics 365 Customer Insights, showcasing a user-friendly interface empowering customers to initiate and streamline their marketing projects effortlessly.

“These new Copilot capabilities in Dynamics 365 Buyer Insights will allow us to focus our time and power in the correct locations—higher informing us on optimization priorities with out the necessity to dig into particulars manually. That alone saves a lot time.” 

—Hannah Harper, Leatherman, Digital Advertising and marketing Supervisor 

From the challenge board, entrepreneurs can view the marketing campaign’s target market and segments, in addition to suggestions from Copilot for added segments that won’t have been beforehand thought of. Deciding on a prompt viewers section robotically generates a complementary buyer journey, saving entrepreneurs time whereas additionally serving to them ship a customized buyer expertise. 

Dynamics 365 Customer Insights' project board—highlighting curated audiences for streamlined marketing customization

Finish-to-end buyer journeys containing customized touchpoints, resembling promotional emails or occasion invites, are generated utilizing Copilot. By way of our partnership with Typeface and its enterprise-grade generative AI capabilities, entrepreneurs can produce brand-authentic photographs throughout property, supercharging customized content material for larger influence—all from inside Dynamics 365 Buyer Insights. Moreover, Typeface helps align content material to the group’s model pointers, together with themes, fonts, and product photographs—extracted from a central asset library.

“Each side of the enterprise is already being redefined with generative AI, from developer to product to gross sales experiences. By combining Dynamics 365 Buyer Insights with Typeface’s highly effective storytelling engine, we’re essentially reshaping marketing campaign workflows with generative AI by beginning with only a purpose. This implies personalizing content material at an unprecedented scale, bridging the hole between content material and knowledge, and ushering in a brand new period of selling creativity and productiveness.”

Abhay Parasnis, Founder and CEO of Typeface 

These Copilot capabilities will likely be out there in preview within the first quarter of 2024, with common availability by the third quarter of 2024. Present Buyer Insights clients can join now for the early entry public preview program right here.

That is only the start; we will likely be delivering additional content material curation, journey testing, and metrics monitoring to optimize campaigns. Our imaginative and prescient is that, collectively, this new AI-first expertise will rework how entrepreneurs work by decreasing the complexities of end-to-end marketing campaign administration and enhancing marketer productiveness and ROI.

Study extra about our imaginative and prescient within the video beneath.

Construct a real-time retail provide chain 

In 2024, retail provide chains face numerous challenges, from labor shortages and growing prices to complexities throughout omnichannel retail experiences. Enterprise AI options, now available for retailers, can energy larger effectivity, productiveness, and innovation throughout the provision chain.  

At Microsoft, we goal to ship new provide chain improvements powered by Copilot to our clients by way of our open, versatile, and collaborative Microsoft platform; serving to organizations to cut back danger, handle stock, plan with flexibility, and make fast choices throughout the entire provide chain.   

New Copilot capabilities to enhance demand planning 

A retailer’s success hinges on having the correct stock on the proper place on the proper time, and that begins with profitable demand planning. We just lately introduced new demand planning capabilities in Dynamics 365 in November 2023 that makes use of AI, machine studying, and exterior indicators to foretell demand precisely, and now we’re enhancing it with Copilot. This can assist planners perceive how a forecast was generated and assist them discover patterns and anomalies. 

Copilot may even assist them make sense of advanced relationships throughout datasets utilizing pure language interactions, and it’ll additionally help with the routine duties of creating demand evaluation experiences, saving the planners time to deal with high-priority actions. 

chart, line chart

A few of our clients, together with Domino’s Pizza UK & Eire, can use the brand new demand planning capabilities to make sensible predictions from the info and insights.

“The demand planning capabilities in Dynamics 365 are serving to us make the correct choices to decrease wastage, keep away from pointless deliveries, and be cybersafe.”

Neha Batra, Head of Enterprise Options, Domino’s Pizza UK & Eire

The brand new demand planning capabilities create a extra versatile, simplified, and intuitive consumer expertise. Planners have an elevated degree of belief and might rely extra on the forecast, figuring out the way it’s generated. The newest demand planning capabilities assist cut back extra stock and enhance working capital for retailers.

New Copilot capabilities to enhance productiveness and proactively mitigate disruptions  

In November 2023, we additionally introduced new Copilot capabilities in preview for Dynamics 365 that allow provide chain groups to take actions based mostly on insights with conversational assist whereas within the stream of labor. This helps enhance productiveness and improved collaboration amongst staff throughout the provision chain and different cross-functional groups to proactively mitigate disruptions and additional automate their workflows. See the capabilities in motion.  

graphical user interface, text, application, email

We additionally added new Copilot capabilities that can improve stock visibility and allow companies to vow orders with improved accuracy, considerably serving to manufacturers elevate their customers’ shopping for expertise.   

As well as, a brand new copilot functionality that helps to streamline procurement is now usually out there. Procurement groups can seamlessly deal with the acquisition order adjustments in a scalable and environment friendly method and assess the influence of adjustments downstream to manufacturing and distribution earlier than making the correct resolution.   

Generate product enrichment content material for e-commerce websites with Copilot 

Informative, story-rich product content material can drive buyer engagement and gross sales on e-commerce websites. Creating that content material, nonetheless, will be time-consuming and difficult. In October 2023, we launched in preview the flexibility for business-to-business and business-to-consumer on-line retailers to make use of Copilot in Dynamics 365 Commerce to generate enriched product advertising content material for his or her web sites. This helps to lower the time it takes to create compelling advertising content material, whereas growing productiveness and growing the general variety of on-line orders.

Go to our Microsoft sales space at NRF this 12 months to see these improvements in motion.  

Uncover the way forward for retail at NRF 2024 

Study extra about Dynamics 365 options for the retail trade and retail options launched at NRF 2024. If you’re registered for NRF 2024, we invite you to cease by our sales space for demos of our answer and attend the next periods:  

Retail unlocked: obtain extra with Microsoft: Hosted by Shelley Bransten, Company Vice President, World Retail, Client Items and Gaming industries, Microsoft  

Sunday, January 14, 2024  | 1:00 – 1:30 PM  Japanese Customary Time (EST)

Be part of this interactive session to listen to about one retailer’s AI journey so far. Hosted by Microsoft’s Company Vice President, Retail, Client Items & Gaming Industries, Shelley Bransten, you’ll additionally find out about new AI-focused findings from Futurum Analysis and all new AI capabilities in Microsoft Cloud for Retail that can assist energy your AI transformation.    

Unlocking true customer-centricity: optimizing touchpoints throughout the patron journey with AI: Hosted by Kathleen Mitford, Company Vice President, World Business Advertising and marketing   

Monday, January 15, 2024  | 11:45 – 12:15 PM  EST

Generative AI and huge language fashions have captured the consideration of executives throughout industries. Whereas the know-how’s use circumstances appear infinite, sensible retailers and types should determine and prioritize the functions of generative AI that will likely be most helpful to their group and companion with organizations who will deal with their knowledge with the best privateness requirements. Be part of us to listen to how Microsoft helps organizations giant and small maximize their generative AI alternatives safely and responsibly.   

Unify your knowledge to unlock AI alternatives: Hosted by Satish Thomas, Company Vice President, Microsoft Business Clouds   

Tuesday, January 16, 2024 | 1:00 – 1:45 PM EST

Retailers are swimming in knowledge all day, each day. Even with refined legacy applied sciences and cutting-edge knowledge science, nearly all of that knowledge goes uncollected. Insights keep hidden—usually in plain sight. However that’s beginning to change. AI instruments are enabling retailers to perceive their clients, merchandising, provide chains, operations, and workforces higher than ever earlier than. Be part of us to listen to concerning the myriad insights that retailers are drawing from newfound and more and more exact knowledge sources to run leaner, smarter shops.    

1 AI Adoption in Retail Survey, The Futurum Group, 2024



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