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Fossil is giving up on Put on OS smartwatches


What you could know

  • Fossil Group introduced right now that it will not be making smartwatches. 
  • Other than the principle Fossil model, the group additionally resealed smartwatches underneath its sub-brands as nicely, which embrace Citizen, Skagen, Diesel, Michael Kors, and Kate Spade.
  • Fossil mentioned that it will proceed to help its current smartwatches “for the subsequent few years.”

Fossil Group, the corporate that desperately tried to make fashionable smartwatches that represented their conventional counterparts, is now giving up on the enterprise altogether. Fossil’s Gen 6 shall be its final technology of Put on OS watches, the corporate mentioned in an announcement Friday to The Verge.

“Because the smartwatch panorama has advanced considerably over the previous few years, we now have made the strategic resolution to exit the smartwatch enterprise,” mentioned a Fossil spokesperson. “Fossil Group is redirecting assets to help our core energy and the core segments of our enterprise that proceed to offer sturdy development alternatives for us: designing and distributing thrilling conventional watches, jewellery, and leather-based items underneath our personal in addition to licensed model names.”



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