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Finest Practices, Examples, & Instruments

Have you ever ever come throughout a brief video that breaks down a fancy product or concept into bite-sized, easy-to-digest items? That, my pal, is an explainer video. 

These nifty little creations are like film trailers to your model, product, or service—they’re versatile, partaking, and might pack a punch in only a minute or two. 

However what separates an amazing explainer video from the nice ones?

It is all about balancing readability and creativity, guaranteeing the video is partaking whereas speaking the core message to the viewers. 

However this is the kicker: crafting an superior explainer video would not should be costly.

With instruments like AI Video Advertising and marketing Automator, you’ll be able to create a professional-looking animated explainer video in minutes with out breaking the financial institution.

Like this:

Youtube video thumbnail

Wish to make your individual explainer video for what you are promoting? Hold studying to learn how.

What Is an Explainer Video? Unraveling the Storytelling Powerhouse

Explainer movies are brief, partaking clips that specify complicated concepts by way of clear, concise visible narratives. Usually lasting between one to 2 minutes, these movies mix voiceovers, animation, and generally live-action footage to simplify merchandise, companies, or ideas for the viewer. 

Why use them? 

Capturing and retaining your viewers’s consideration is more difficult than ever. That is the place explainer movies shine. They seem to be a potent instrument for snagging that elusive consideration and swiftly breaking down an issue in a method that sticks. 

The power of explainer movies is flexibility—they will break down intricate matters, spotlight key options, or stroll viewers by way of a course of, all whereas maintaining them entertained and knowledgeable.

They seize and maintain viewers’ consideration, nudge them towards making a purchase order, and even give your web optimization a elevate. 

Plus, animated explainer movies can be utilized on any platform, out of your web site to social media, permitting you to repurpose content material as wanted. 

The most effective explainer movies do not simply inform your viewers about your services or products; they present it off in a fascinating and unforgettable method. Let’s discuss how one can make one of the best explainer video for what you are promoting.

What Makes a Nice Explainer Video?

So, what makes an explainer video not simply good however nice? It is all about checking these containers. Think about the next explainer video advertising suggestions:

  • Hold it brief: The most effective explainer movies are brief and candy. They pack a punch in only a minute or two, maintaining viewers hooked with none fluff.
  • Provide a Resolution: A top-notch video is all about zeroing in on an issue your viewers has and exhibiting them precisely how your services or products can repair it.
  • Embrace a Name to Motion (CTA): It is not nearly exhibiting off; an efficient explainer video tells viewers precisely what to do subsequent. Whether or not it is “Enroll now,” “Be taught extra,” or “Purchase in the present day,” it offers a transparent nudge in the fitting route.
  • Give the Full Image: The most effective movies cowl all of the bases—they clarify what your product is, the way it works its magic, and why it is one of the best. 
  • Prime-Notch High quality: Final however not least, manufacturing high quality issues. From crisp visuals and clear sound to a definite voiceover, all the things must be spot-on. A top quality video reveals you imply enterprise and builds belief along with your viewers.

Explainer movies are available in varied flavors. We have highlighted a few of the hottest sorts which are confirmed to be efficient in entertaining audiences and simplifying complicated ideas.

The prices of explainer movies can differ considerably based mostly on components such because the manufacturing firm, high quality, size, and complexity. Usually, animated explainer movies are cheaper than live-action ones, however each choices can price hundreds of {dollars} when utilizing a manufacturing firm. 

The extra inexpensive route goes DIY with an internet animation creator or AI video instrument.

Be aware: The costs referenced on this article are approximate and based mostly on a examine performed by Yans Media. Costs must be used as a reference level for precise pricing fashions. 

Animated Explainer Movies 

Animation movies in 2D and 3D codecs use graphics and characters to inform a narrative. These kinds of movies could use illustrations like infographics, characters, chalkboards, or product demonstrations to show their items or companies.

By combining these parts, animated explainer movies can successfully talk your message and spotlight what makes your model distinctive.

Youtube video thumbnail

Reside-Motion Explainer Movies 

In contrast to animated explainer movies, live-action explainer movies function actual folks and settings for a extra private contact. The human aspect is the plus with this kind of video, which may create a stronger emotional reference to the viewers.

Nevertheless, contemplating live-action movies are comparable in manufacturing to conventional TV commercials, they’re often a way more costly choice. 

Youtube video thumbnail


  • Stronger emotional reference to the usage of actual folks
  • Extra life like and genuine
  • Normally may be produced rapidly


  • Greater manufacturing prices
  • Restricted by real-world eventualities


The price of a live-action explainer video is extra prone to begin nearer to $10,000. The precise price will depend upon the main points concerned, together with size and complexity. 

Whiteboard Explainer Movies

Technically a model of an animated explainer video, whiteboard animations are identified for his or her hand-drawn illustrations on a whiteboard. Their benefit is their simplicity and readability, making them good for explaining complicated visible concepts in an easy-to-understand method. 

Whiteboard animations have traditionally been used for instructional content material, tutorials, or messages that profit from diagrams or step-by-step explanations.

Nevertheless, with the rise of extra dynamic and visually wealthy explainer video kinds, some could think about this basic whiteboard method to be considerably outdated.

Youtube video thumbnail


  • Easy visible breakdown of complicated concepts 
  • Drawing course of can maintain viewers engaged
  • Normally, a cheaper methodology in comparison with different choices


  • Restricted shade variations and creativity
  • Seen as overused and changing into outdated
  • Restricted emotional vary


Whiteboard movies from a manufacturing firm can price between $3,000 and $5,000.

Movement Graphics Explainer Movies

Movement graphic explainer movies use dynamic graphics and textual content for a contemporary look. The benefit is their modern {and professional} look, which is sweet for conveying information and statistics. 

Plus, their capacity to mix visible parts seamlessly makes them nice for storytelling and enhancing your model’s visible id.

Youtube video thumbnail


  • Visually partaking and entertaining to look at
  • Can typically talk pleasure and artistic inspiration
  • Normally fast to provide and simpler to edit
  • Capable of customise to your model 


  • Restricted demonstration of product
  • Might require specialised abilities for complicated animations
  • Tends to make use of summary or generalized visuals, which isn’t nice for distinctive merchandise


Usually, movement graphic explainer movies price round $3,000 to $5,000 for a 60-second video, relying on whether or not they embrace characters, voiceovers, or 3D parts. 

Screencast Explainer Movies

Screencasts are recordings of laptop screens, typically accompanied by voiceover narration. They’re typically used to reveal software program, purposes, or on-line companies.

The benefit of screencast movies is their tutorial nature, which makes them splendid for tutorials, product demos, and academic content material.

Youtube video thumbnail


  • Value-effective choice
  • Potential for DIY manufacturing
  • Clear demonstration of tutorials


  • Not as visually interesting
  • Not as creatively adjustable
  • Much less partaking than different choices 


Pricing for screencast explainer movies ranges from just a few hundred {dollars} to about $2,000 per minute, relying on the person variables of the video.

Finally, choosing the proper sort of video relies on your model, audience, and the complexity of the subject you are addressing.

Explainer Video Manufacturing: Maximizing Affect Whereas Minimizing Prices

Traditionally, explainer movies have price upwards of $9,000 for a 60-second clip. Happily, creating an animated explainer video would not should be a frightening or costly endeavor. 

With the fitting method and instruments, you’ll be able to produce a high-quality advertising video that resonates along with your viewers with out breaking the financial institution. 

  1. Outline Your Purpose and Viewers: What is the objective of your video? Who’re you speaking to? Nail these down first.
  2. Define Your Finances: Set up your finances for the video venture. Think about prices akin to manufacturing, software program, voiceover expertise, and any extra sources wanted.
  3. Decide Your Manufacturing Method: Resolve whether or not to rent a manufacturing firm, produce the video your self, or use an app. Choose a way that aligns along with your abilities and finances.
  4. Write a Catchy Script: Drafting a script upfront helps maintain your message targeted. Start with your individual concepts, then refine them with AI instruments if wanted. Intention for a concise and conversational tone. 
  5. Choose Your Fashion: For instance, animated, live-action, or whiteboard? Select what matches your model and message.
  6. Design Your Visuals: Guarantee your visuals are eye-catching and mirror your model’s type. You’ll be able to outsource or use a instrument for this facet however have a transparent imaginative and prescient in thoughts.
  7. Get a Nice Voiceover: The best voice could make all of the distinction. Choose one that matches your model and speaks to your viewers.
  8. Add Music and Sounds: Background tunes and sound results can actually deliver your video to life. Select properly!
  9. Edit and Polish: Put all of it collectively. Make sure that it flows properly and retains viewers engaged.
  10. Share It with the World: Publish your video in your web site, social media, or wherever your viewers hangs out. Do not forget to market it!

How you can Make Value-Efficient Explainer Movies

Because of instruments like AI Video Advertising and marketing Automator within the Semrush App Heart, creating an amazing explainer video is now simpler than ever. 

This AI-powered instrument allows you to craft partaking movies from as little as a URL, textual content script, or immediate (akin to “the right way to write a fascinating advertising e mail,” for instance). As soon as the video’s been generated, you may make any edits you need and simply share the video to YouTube, social media, and different channels. 

Now, let’s present you the right way to make your first animated explainer video in the present day.

To get began, head over to the AI Video Advertising and marketing Automator app. To check it out, you simply want a free Semrush account and you’ll create and obtain one video.

AI Video Marketing Automator

Earlier than diving into video creation, it’s sensible to arrange your model. Click on on “Model Kits” within the left menu to do that.

AI Video Marketing Automator

Within the Model Package display screen, choose “+ Create.” You’ll be able to enter your model’s data and design preferences on the next display screen.

AI Video Marketing Automator

As you scroll down, you may even have the chance to enter your CTA, social media directions, and language/narrator preferences.

AI Video Marketing Automator

Now that your model is established, return to the left menu and choose “New Video.” Select whether or not to start out your animated explainer video from a URL, a immediate, or scratch. 

AI Video Marketing Automator

For this instance, we’ll create the animated explainer video utilizing a URL. To proceed, merely enter your URL and choose your video sort, size, and model.

AI Video Marketing Automator

Subsequent, click on “Create Video” to view your first video draft! Your video and storyboard shall be prepared inside a couple of minutes. 

From this display screen, you’ll be able to start enhancing your video. Use the left menu to regulate the narration voice, type, music, and graphics.

AI Video Marketing Automator

You too can hover over the textual content block and use the icons that seem for additional enhancing:

  • Plus signal: provides a block of textual content
  • Gear: edits audio and visuals
  • Grid dots: strikes blocks of textual content

When you desire utilizing pictures over graphics, merely click on “Media” within the left menu, then “Photos.” 

AI Video Marketing Automator

Right here, you’ll be able to choose from varied inventory pictures or add your individual to personalize your explainer video.

When you’re pleased with the explainer video, you’ll be able to export, save, or schedule the video. 

AI Video Marketing Automator

To view a calendar for scheduling, click on “Save & Schedule.” 

AI Video Marketing Automator

From this display screen, you’ll be able to modify and schedule your explainer video submit. 

As well as, the Content material Automation part permits you to automate your content material creation in bulk to schedule content material prematurely.

AI Video Marketing Automator

It’s that straightforward! Now you may have the world of explainer movies at your fingertips. 

Explainer Video Value: Discovering the Proper Plan for You

Explainer video prices differ broadly. The excellent news is that AI Video Advertising and marketing Automator gives a spread of plans to swimsuit totally different wants and budgets.

This app gives a free plan, permitting you to create and export one video for these simply beginning with video advertising. The paid plans start at $39 per 30 days for extra options. 

In case your video advertising wants develop, you’ll be able to improve to the Professional Plan for $119 month-to-month. This plan gives extra superior capabilities, akin to extra video credit, video translation, the power to add your individual music, API entry, bulk creation instruments, and model kits.

Different Instruments for Explainer Video Creation

Whereas AI Video Advertising and marketing Automator stands out for its ease of use and AI-driven capabilities, a number of different explainer video instruments are price contemplating. Every instrument gives distinctive options and functionalities, catering to totally different wants and preferences. 

This is a quick overview of some in style options:



Powtoon lets you create animated movies, whiteboard displays, and infographics. It gives a drag-and-drop interface and a library of templates, making it accessible for learners trying to produce professional-looking content material.

Moreover, Powtoon permits for personalization, enabling customers so as to add their very own branding and magnificence to their creations. 



Loom is a good instrument for creating fast and straightforward screencast movies. It is significantly helpful for creating explainer movies that require display screen recording, akin to software program tutorials or displays.

Loom gives a easy interface and the power to make use of your webcam for a private contact.

Video Advertising and marketing Platform

Video Marketing Platform

Video Advertising and marketing Platform permits you to create, handle, and analyze movies all from one platform. Options embrace video internet hosting, video recording and enhancing, a reside stream studio, a thumbnail maker, and a inventory library.

This app is discovered within the Semrush App Heart and is right for companies looking for an all-in-one resolution to streamline their video advertising efforts.



Animaker is an AI-backed animation instrument that gives a spread of animated characters, properties, backgrounds, and options for creating infographics and animated explainer movies. It’s geared in the direction of use by everybody, from learners to professionals. 



Biteable is understood for its simplicity and trendy templates. It permits you to create branded, professional-looking explainer movies with drag and drop, combining animation, footage, and pictures. Biteable gives many video templates and is marketed in the direction of almost each enterprise division. 

Unleash the Energy of Storytelling with Explainer Movies

Explainer movies are like the key sauce to creating your advertising message stick. And so they’re simpler to create than ever with instruments like AI Video Advertising and marketing Automator within the Semrush App Heart. 

Whether or not you are aiming to spice up your model or train your viewers one thing new, these little video gems can do the heavy lifting. 

Prepared to present it a go? 

Create Your Personal Explainer Video with AI Video Advertising and marketing Automator



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